HCI Brand Color Palette
Effective date: Nov 5, 2023
This article documents the official Human Concern International (HCI) brand colours for use across web, digital campaigns, donation forms, and marketing materials.
Primary Brand Colors
HCI Red (Primary)
RGB: R: 227 · G: 34 · B: 38
CMYK: C: 1% · M: 95% · Y: 87% · K: 0%
HEX:
#E32226
Notes:
Primary brand color. Use for headlines, key CTAs, highlights, and brand accents.
Secondary Brand Colors
Burgundy Brown
RGB: R: 81 · G: 45 · B: 56
CMYK: C: 51% · M: 76% · Y: 47% · K: 60%
HEX:
#512D38
Notes:
Use for supporting sections, secondary backgrounds, or editorial elements.
Deep Blue
RGB: R: 54 · G: 113 · B: 139
CMYK: C: 78% · M: 42% · Y: 31% · K: 14%
HEX:
#36718B
Notes:
Suitable for links, informational sections, and trust-oriented content.
Charcoal Grey
RGB: R: 54 · G: 69 · B: 79
CMYK: C: 77% · M: 57% · Y: 47% · K: 46%
HEX:
#36454F
Notes:
Primary text color alternative to black. Recommended for body copy.
Neutral Colors
Jet Black
RGB: R: 0 · G: 0 · B: 0
CMYK: C: 91% · M: 79% · Y: 62% · K: 97%
HEX:
#000000
White
HEX:
#FFFFFF
Luminate Online (LO) Form Red
HEX:
#B6100F
Notes:
Variant for Blackbaud Luminate Online donation forms to ensure contrast, accessibility, and consistency within the LO platform.
Usage Guidelines
Maintain sufficient contrast for accessibility (WCAG AA minimum)
Do not substitute unofficial shades without approval
For donation forms, prioritize LO Form Red where platform constraints apply
Change Control
Any updates to brand colors must be reviewed and approved before implementation to ensure consistency across all HCI digital properties.